MY MISSION
SIMPLICITY
I make complex things simple and help people and organizations in doing the same. I believe in putting people before technology and design concepts and products from a human centered perspective.
UX VISION & STRATEGY
Having a solid UX vision and strategy ensures alignment between user needs, business vision and technical feasibility.
EXPERT REVIEW
Expert reviews take both user needs and business requirements into account.
MEASURING UX
Measuring UX promotes better decision making and ensures that you can make informed decisions.
IDEA & CONCEPT
You need a process for groups of people with diverse backgrounds to work collaboratively to generate new and creative ideas.
AGILE UX
Speed is key in agile development and it demands new ways of working with UX design.
TALKS & TRAINING
Curious? You can book me for public talks and internal training in the above areas, together with more classical UX topics.
a b o u t
TINA ØVAD
UX STRATEGIST
I work in the space of UX, technology and business and I'm always striving to create simple, intuitive solutions to the end-user. I do this by creating UX visions and strategies for both products and whole organisations, processes for how to work with UX in agile environments and by supporting companies and organisations with expert knowledge within these areas. It's very important for me to facilitate a shared
language around this work in order to make it live within the organisation (also after I'm gone).
I have a background in Engineering Psychology and a PhD in Information Systems, with a focus on agile UX. I know a lot about how people think and how they perceive the world, and how to design and conduct user tests. This is combined with a technical ballast and a lot of focus on development processes. My work background counts medico products, finance systems and consumer electronics.
Below are some of the organisations I have worked with, for more details check my LinkedIn: linkedin.com/in/tinaoevad
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